Client: Builders Surplus Client Goal: Penetrate a new customer base to increase retail sales. Solution: Direct mail campaign targeting current and prospective customers to introduce the new retail program. Outcome: 4% return on mailing.
Maple Mountain Homes Thank You
Client: Maple Mountain Homes Client Goal: Mail piece to thank customers for choosing Maple Mountain Homes as their home builder. Solution: Developed Creative concept linking the keys to their home and the "home is where the heart is."
Kitchen Postcard
Client: Builders Surplus Client Goal: Mail piece to thank customers for choosing Builders Surplus for their kitchen rennovation. Solution: Tied branding of kitchen program into the thank you card.
Room Concepts
Client: Room Concepts Client Goal: Customer Only Private Sales Solution: Mail piecsmice targeting current customer group to introduce the 'private' sale concept.
Demo Days John Deere
Client: Maple Mountain Equipment Client Goal: Announce the beginning of Demo Days hosted by John Deere.
Direct Mail
Through the use of market research and indexes, direct mail eliminates wasteful overruns and coverage to enable the advertiser to reach only those potential customers within their target demographic.